It allows you to answer questions that are not followed by the CRM and SAP analysis tools – questions you really wanted to ask like :
- Where are my customer locations/outlets/sites ?
- Are my staff where they are meant to be and if not where are they now ?
- Are they actually going to the customers they say they’re going to ?
- What are they doing while at our customers ?
- How do I manage the engagement without being there ?
- Where are we spending our time ?
- Am I spending my time effectively between Existing, Prospects and New Business ?
- How much time is actually spent on-site at your customers ?
- What proportion of my time is spent at each customer vs your recovery?
Answering these questions will help you decide if My perception of my customer interaction = My customer’s perception of our business?